Organizational Behavior

Organization creativity and innovation are organizational processes that provoke continuing interest among managers and researchers alike. At the surface level, organizational creativity and innovation are viewed as processes by which individuals working together in a complex social system create a valuable, useful new product, service, idea, procedure or work process. As such, they play a central role in the long term survival of organizations and are key processes that must be managed.
Creativity involves a special kind of problem solving. In organizational settings, attempts have been made to identi1r potentially creative people by observing their problem solving behaviour. Yet, individual creativity is a function of antecedent conditions, cognitive style and ability, i.e., divergent thinking, personality, relevant knowledge, motivation, social influences and group, unit and organizational factors. Adaptation means preference for structured situation, seeking answers to the problems, that are safe. In adaptation immediate high efficiency is the keynote. Adaptation generally generates a few well chosen and relevant solutions that they generally find sufficient but that sometimes fail to contain ideas needed to break the existing pattern completely. Adopters prefer well established structured situation. They are best at incorporating new data or events ito existing structures of policies. In a way adaptations are sound, conforming, safe, predictable, relevant, inflexible, wedded to the system and intolerant of ambiguity. As compared to adaptation, innovation seeks to redefine generally agreed problems, breaking previously perceived restraints, generating solutions aimed at doing things differently. In other words, innovation is the successful application of a new idea to the finn. The idea may be a new technology, a new product, or a new organizational or administrative process. The Innovation may be an imitation of a product, a person, or an idea used elsewhere, which becomes unique because it is placed within a new context.